Nowadays, WhatsApp is one of the most used applications between people in the world. At least 76% of WhatsApp users in Latin America use the application to communicate with companies and brands.
In this article, we will be discussing WhatsApp API: how it differs from WhatsApp Business, how it works, its benefits, and how it applies in CRM. We will also provide a full WhatsApp API pricing guide for the year 2023. If you are a businessman or have an idea to do business using WhatsApp to chat with customers, then this article is for you.
What is WhatsApp API?
WhatsApp API, owned by Meta, is a cloud-based tool that enables businesses to send messages automatically to their customers for meeting the demand request in large quantities. This, in turn, enables them to communicate effectively with the customers through the WhatsApp platform. This enormously enhances the user experience, saving time and effort.
What is the difference between WhatsApp, WhatsApp Business, and WhatsApp Switzerland ?
WhatsApp is essentially an instant messaging application intended for personal communications. WhatsApp Business, on the other hand, is a version of WhatsApp designed for businesses and thus offers more tools to reach out to customers by switzerland whatsapp number database labeling, automatic messages, and business profiles. Meanwhile, Switzerland WhatsApp is designed for mass use and allows any business to integrate the WhatsApp messaging service into their business communication strategy. Offering faster and more efficient customer service, improving interaction with their customers, and generating more sales.
This is also because
WhatsApp API can be integrated with some kind of CRM system, such as Escala, so that the business handles a more organized customer database, enhancing segmentation by personalizing messages and creating automatic sales funnels.
Every enterprise has to depend on a WhatsApp service Switzerland like Escala to be able to access WhatsApp API. With this integration, it allows the enhancement of your communication strategy, registering as an enterprise and acquiring the WhatsApp verification badge, besides automating sales funnels that include advertising, monitoring sales opportunities, database management, and automatic WhatsApp messages.
WhatsApp API Pricing 2023
WhatsApp API pricing is based on conversations. A conversation is switzerland consumer email list started once the first business message is delivered, and concludes 24 hours later. WhatsApp API conversations come in two major forms:
Conversation Initiated by the Customer
To start a conversation, the company must send Meta- approved b2c email lists templates . Once the customer or lead responds, a free-form conversation can take place.
However, Meta constantly updates billing dynamics and there are Switzerland you should be aware of before integrating WhatsApp API into your communication strategy.
Changes effective from March 1, 2023
Pricing will be according to the two broad buckets: User-initiated conversations and Business-initiated conversations. Pricing for both business and user-initiated varies by country of target user’s WhatsApp account code.
